Media 1 Takes Top Honors at STC International Competition
GRAND HAVEN, Michigan, June 11, 2008—The Society for Technical Communication (STC) recently announced the winners of its international online communication competition. This competition recognizes the outstanding accomplishments and innovations of technical communicators who design and develop online information, selected from STC competitions held around the world. Media 1, a Grand Haven company, achieved top honors as Best of Show winner for their work on the Meijer Effective Selling (Mission Possible!) course.
Meijer’s Effective Selling (Mission Possible!) training course sets out to provide basic sales training for its employees. Retail salespeople are typically young, and Media 1 developed a course with a youthful approach to the subject matter. It employs a fun, game-like approach with active and vibrant language, animated voice-overs, and electronic interface simulations of a palm device and “secret agent watch” for navigation.
Media 1 CEO and founder, Chris Willis, accepted the award last Monday at the STC Summit in Philadelphia, PA. Willis is extremely proud of her team’s efforts and pleased with the recognition the company received. "Media 1 is comprised of collaborative teams. We build on each other’s strengths and are committed to excellence,” said Willis. “Our objective is always to create learning solutions that help our clients achieve their business goals.”
STC judges had this to say, “The content is excellent, using still photographs, engaging voice, and frequent on-screen checklists to present excellent content in a fast-paced, but absorbable manner. The most interesting component is the use of the chronometer to control the pace and content. Too often, excellent content is compromised by poor navigation, but the watch motif in this entry was superb. Always available, it allows the user to control the learning environment. From the very beginning Meijer’s Mission Possible! engages the user, imparts information effectively, and keeps the user’s interest. Mission Accomplished!”
The STC competitions encourage excellence and recognize exemplary efforts in online communication, technical art, and technical publications. STC offers two levels of competition: local and regional competitions, and the international competition. Entries were submitted from organizations located throughout Western Michigan. Judging is a peer-review format. Submissions in each category were rated on overall organization, writing quality, graphic design/layout, and achievement of the course or publication in its role.
About Media 1
Media 1, a West Michigan consultancy, helps large corporations prosper through engaging and effective learning and performance solutions, melding the best practices of multiple disciplines to shape a sensible learning methodology for the real world. For more information, visit the Media 1 Web site at http://www.media1.us.
About STC
STC is an individual membership organization dedicated to advancing the arts and sciences of technical communication. It is the largest organization of its type in the world. Its 14,000 members include technical writers and editors, content developers, documentation specialists, technical illustrators, instructional designers, academics, information architects, usability and human factors professionals, visual designers, Web designers and developers, and translators - anyone whose work makes technical information available to those who need it. Learn more about the STC at www.stc.org
About Meijer, Inc.
Meijer is a Grand Rapids, Michigan-based retailer that operates 182 supercenters throughout Michigan, Indiana, Illinois, Ohio and Kentucky. As the inventor of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. www.meijer.com.
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