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Media 1 Focus
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Message from Chris F. Willis: Welcome to Media 1 Focus, an e-mail newsletter for results-oriented training and performance professionals. In this issue, we will be focusing on the true cost of developing a corporate learning program. Whether it is training, learning, or performance support, at the end of the day the corporate leaders who fund learning initiatives care most about two things:
At least, that should be what we are all asking. Once we arm ourselves with these answers, we can begin to approach our projects from a Return on Investment (ROI) perspective. Lately I’ve experienced a much greater focus on lowest cost, with little regard to meeting business objectives. It almost feels as if many businesses, by default or because they have to, grudgingly including training as a budget line item. A training course has become the proverbial bitter pill that companies have to swallow. Some buyers are so singularly focused on purchasing as many courses as possible for the least monetary expenditure that the true value—business objectives and the corporate ROI—are secondary at best. With so much focus on the cost of a learning event rather than the value of the results (for the company and for the learner) I fear that training professionals are at great risk of becoming a commodity expense in the eyes of our sponsors and stakeholders. We trust Media 1 Focus will provide value to you. In the main Focus article, I provide some food for thought and a worksheet that can help you record ideas for cost-justifying your next project beyond a simple dollar-per-hour figure. I have also included a brief case study of a rapid development project in which Media 1 partnered closely with our client to develop a short eLearning course for just pennies per learner. If you need a creative break, print out and try the orEgami activity. Let it take your ideas to new heights as you think of ways to add value to your organization through creative learning and performance solutions. Meanwhile, please don’t hesitate to e-mail me your comments, questions, or ideas for topics you’d like us to Focus on in future editions. You can reach me at solutions@media1.us. Best! Chris Willis |